Martin Spriggs

I’ve been writing a lot lately about internet social media sites and how the church might consider using it. Just wanted to share a nicely done slide presentation I ran across this morning. You can find it at: http://churchcrunch.com/social-media-tactics-for-non-profits. It covers all the major social media sites like Twitter, Facebook, Flickr and YouTube. While there is nothing earth shattering here – lots of common sense kind of stuff – it does highlight the need for planning.

Most churches are considering how to get into this space and are “trying it out.” I believe a bit more thought should go into it. Think through how you want your church to appear on these sites, who you expect to reach and finally the investment of time you are willing to make in the effort. You will also want to pay close attention to how your investment is paying off. You can only measure this if you set goals for your social media strategy…presupposing of course that you have developed a strategy. Think it through. Talk it through. Then see it through.